Urban Youth In Partnership With Brand Jordan Presents


At Brooklyn NY, City Polytechnic High School

Moderated by Spike Lee

Special Guests Larry Miller, Howard “H” White

   The President and Senior Vice President of The Jordan Brand

Philadelphia (April 16, 2014) – Urban Youth (UY), a Philadelphia-based non-profit organization dedicated to improving the futures for at-risk youth, has once again brought together the top executives of Brand Jordan to have a candid conversation with our youth about what it took for them to be successful.

Talking to young people about hard work and dedication being the path to career achievement and success is one thing. Showing them by having them meet and interact with strong, successful positive role models like Larry Miller and Howard “H” White is a whole different ball game.

On Wednesday April 16, 2014 the nationally acclaimed What It Takes (WIT) series convenes at City Polytechnic High School in Brooklyn, NY.

This very special WIT 12 will give local students an opportunity to meet and interact with special guests Larry Miller, President, Howard “H” White SVP and Dale Allen Sports Marketing Director of Nike’s Jordan Brand. Together with superstar basketball legend Michael Jordan, this team built one of the  world’s most successful footwear and apparel brands.

10154939_720430737979468_2749468347910836263_nThe panel will be moderated by actor, activist, and friend of the Jordan Brand family, Spike Lee.

The “WHAT IT TAKES” SYMPOSIUMS and the E-MENTORING PROGRAM are designed to teach boys ages 14-18 in urban areas “what it takes’’ to be successful in work and life via relationships with caring, ethical, well-regarded men. Mentors with backgrounds in business, finance, technology, medicine, law, and athletics provide the boys with ongoing emotional and academic support (in person and online), with special attention paid to science, technology, engineering and mathematics careers. This is a mutually rewarding program with the potential to change lives. Visit to learn more.

UY was born out of the highly successful Urban Youth Racing School, established in Philadelphia in 1998 by Anthony Martin. With a 16-year track record of success, UY is helping reverse the plight of urban youth in America by creating opportunities, igniting careers and transforming lives.

The mission of UY is to provide urban youth with exposure to an educational initiatives and mentoring that will engage them in science, technology, engineering, and mathematics careers in a more holistic way by teaching youth how to think critically and independently and h preparing youth to embrace the depths of all academic subjects for obtaining the skills necessary for successful science, technology, engineering, and mathematics careers.

The Lessons Learned E-Mentoring Guide is available on the website. Follow UY on Twitter (@UYRS), Facebook ( RacingSchool) and Instagram (@Urbanyouth1).