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On Wednesday April 16, at City Polytechnic High School in downtown Brooklyn, Urban Youth (UY), a Philadelphia-based non-profit organization dedicated to improving the futures for at-risk youth, brought their nationally acclaimed What It Takes (WIT) series to downtown Brooklyn’s City Polytechnic High School.

Filmmaker and director Spike Lee served as moderator for this, the 12th installment of WIT, which gave  local students an opportunity to meet and interact with special guests Larry Miller, president of Howard “H” White SVP and Dale Allen, sports marketing director of NIKE JORDAN Brand– the team that has built the Jordan brand, the most successful merchandise brand in the history of sports.

“Whatever job you’re doing, knock that out of the ballpark. Because if you’re focused on what you’re going to do next, you’re not going to give 100 percent to what you’re doing right now,” said Miller, in response to one student’s question about they “key to success.”

“But if you give 100 percent to what you’re doing right now, what’s next will be there for you. Someone will come looking for you; you won’t have to go looking for them, Miller

“Technology is great, but people still make the world go around,” said Allen, addressing the new generation of technology users. “Now when you apply for jobs, you can do it online. But that doesn’t really show who you are. So don’t every forget the people. Find a way to reach out to the people. Because they’re the ones that can really make things happen.”